Our audience is represented by — a street walker staring at his smartphone. Our mobile application makes him a keen player running around the city looking for tokens. Tokens for players look like a tempting pizza a cup of coffee or money
They are scattered across the city. The player can find them on the map, come closer and point the camera of any smartphone with IZX application installed at a token.
The player can use tokens to buy something that is drawn on them - at a pizzeria, cafe or store of the company that scattered the tokens to solicit new customers.
The player who istalled IZX app automatically becomes the owner of a crypto-wallet. He gets his cryptotokens by getting his first virtual prize via IZX app.
Any prize found by the player is represented by IZX tokens and can be exchanged at the market exchange rate to another cryptocurrency.
Advertising providers buy IZX tokens and turn them to coupons, prizes or other artifacts for promotion campaigns aimed at new customers solicitation and loyalty programs implementation.
We provide a platform for independent developers of games with elements of augmented or virtual reality. The advertising provider may choose games that will be used for its promotion events, their developers get royalties.
IZX is based on a blockchain platform, its code is open source, and it has no geographical boundaries. We offer equal possibilities for all advertising providers, developers and players.
We carried out a few promotion events for different ad providers: restaurants, banks, service sector. Diversified audiences took part in them - specific and wide ones. Results were analyzed using analytical package SuperSet.
The main conclusion we made based on the analysis of a large amount of data is that the game evokes enthusiasm, excites and keeps players. Prize gaining is important for the game process, but its value is important to a lesser extent as compared to the timeliness, availability and compliance with players' expectations. These conclusions offer new opportunities to ad providers by expanding conventional methods of customer solicitation and retention.
of players found min. one prize.
continued and found more prizes
on average were spent by a player to find the first prize. Up to 7 hours per day players spend to search for new prizes.
on average were passed by a player to find the prize
IZX is a method to bring customers from the virtual world to the real one
Any adversiting provider can buy IZX tokens on the market or directly from us and introduce them to the game. For this purpose we provide ad providers with basic instruments for the development of a loyalty program, promotion campaign or brand advertising absolutely for free.
We selected Freemium model. You do not have to apply efforts, spend much time or money to get acquainted with our product and try it. We give advertising providers a possibility to try our product for free, spend little time for that and get immediate results that can be measured in about two hours.
It's no secret that the virtual world is dearly beloved by young people. They see displays of their smartphones more often than real faces. Our game allows to lure them and bring them to our real world almost by the hand where they can get real prizes. We help advertising providers and potential customers living in an online environment to meet. Offline business will have no such opportunity any more!
Any outlet can offer a prize in the form of a discount coupon or an exclusive card. Any brand can present tokens for commercials viewing or participation in promotion events such as flashmobs. Any digital business can promote its digital products or services through our game under a condition of being a game player.
A wide range of advertising providers and businesses can use our advertising products
The simplicity and speed of our products' operation urge businesses to experiment and test various promotion campaigns and loyalty programs. One can find the method of customers solicitation that is good only for its business by testing and data analysis.
Our product provides advertising providers with a possibility to carry out tests at any moment with no efforts applied.
Each our user is a personality. At different times under different circumstances people have different perception of what business offers and respond to such offers in a different way. The game affords us to apply an individual approach to each user and offer him or her products at the right time and in the right place, where he or she can get interested in them and respond.
Data about players activity is required to optimize promotion products and make personal offers to ad providers.
Based on this data an ad provider can create promotion campaigns aimed at the required audience by making right offers in the right place and at the right time to people having suitable interests.
We process data using data analysis and computer-assisted learning algorithms to distinguish groups of players having similar interests and behaving in a similar way. Based on this analysis we pick out consumer segments and build promotion products with ready game strategies depending on the needs of ad providers.
As a result the game becomes more interesting for players, and ad providers solicit loyal customers from the required audience
The game platform and promotion products are based on a blockchain network.
Tokens, prizes, promotion events, and actions take the form of smart contacts in a blockchain network. From the very beginning players have a wallet for cryptocurrency, and all sucesses and failures are reflected as changes in the wallet balance. We gathered specialists in both blockchain and mobile entertainment industry to combine these technologies.
Founder, Chief Executive Officer
Blockchain enterpreuner with successful experience in technological project's development and global positioning. Aleksey is the strategic business leader with 11 years experience in environmental regulation and digital technologies.
Founder, Chief Technology Officer
Alexey is the software architect and team leader in American and Russian hi-tech companies in blockchain and direct marketing areas.
Aleksey creates the software architecture of IZETEX, develops blockchain protocols and leading the group of specialists.
Founder, Business Development Officer
Cryptology Expert, programmer with more than 10 years experience. Alexander founded and conducts the first academic course on Ethereum at Innopolis University.
Internation business development consultant.
Artem attracts investments in the project and carries out interaction of IZETEX with foreign partners.
A qualified specialist in the crypto-currencies mining. Since 2015 Denis has been managing digital assets and crypto-currency transactions.
Denis adapts the best world experience of successful ICO on development model of IZETEX.
An experienced developer of mobile applications on the platforms IOS, Android, Unity, ReactNative. Konstantin portfolio contains companies: Kaspersky Lab., Mail.ru Group, IT Territory.
Nikita creates effective mass-media products through his experience as Production manager at Amanah Capital Group (Malaysia).
In IZETEX, Nikita interacts with the audience of the mobile application and develops referral programs.
Designer, UX Specialist
More than 10 years engaged in graphic design and illustration. Created projects for Otcpharm, Mnogo.ru.
Anna is responsible for the design of IZETEX applications and optimizing user experience
MAY 2017 Idea generation and project establishment.
JUNE 2017 Team and product vision. Start of development.
JULY 2017 Minimum viable product (MVP) was created and tested on a narrow audience. Mobile app for Android was built.
AUGUST 2017 Izetex was publicly presented at an exhibition in Innopolis (Russia) on August 29. Pilot trials with restaurants, banks, services sector. IZX app was published in AppStore.
SEPTEMBER 2017 Fast food restaurants - first advertising providers. We carry out campaigns aimed at cutomer solicitation with them.
OCTOBER 2017 Start of tokens pre ICO to public. We develop a console for ad providers that allows to plan and carry out more efficient promotion campaigns.
NOVEMBER 2017 Attraction of new ad providers, increasing the number of players
DECEMBER 2017 Announcement of IZX as an ad platform. We attract players and ad providers to expand the audience
2018 New games by independent developers on the platform. The number of ad providers from various business areas increases.